Former US President Barack Obama has acquired a minority stake in NBA Africa, the National Basketball Association announced on Tuesday.
NBA Africa was created this year to oversee the league’s business activities on the continent.
The NBA said in a statement that Obama was a strategic partner and would use all proceeds from the new entity to “fund the Obama Foundation’s youth and leadership programs across Africa.” Financial terms of the partnership were not disclosed.
NBA Africa was created in May as part of a partnership between the NBA and the International Basketball Federation. The Basketball Africa League, the continent’s premier professional basketball league featuring top teams from 12 countries, is part of the entity.
The league first started play in May after being delayed for a year by the coronavirus pandemic.
The NBA has been present in Africa for decades. It opened its African headquarters in Johannesburg in 2010 and has since promoted basketball through the NBA Africa Games, the launch of the BAL, social responsibility initiatives, corporate partnerships and player development.
“I have been impressed with the league’s commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities,” Obama said in the press release. NBA.
“That’s why I’m proud to join the NBA Africa team and look forward to a partnership that benefits the youth of so many countries.”
Voice of America radio simulcast all 26 BAL games in English and French and provided detailed coverage in Bambara, Kinyarwanda, Wolof and Portuguese for games involving teams from Mali, Rwanda, Senegal, South Africa. Angola and Mozambique.
The shows aired on more than 30 VOA-owned and operated FM radio stations in 16 African countries and were available on VOA’s network of commercial and public radio stations across the continent.
Information from Reuters and AP was used in this report.
Editor’s Note: This article has been updated to reflect that former President Obama has acquired a minority stake in NBA Africa, but the financial terms of the partnership have not been released.