These 100 CMOs have been selected for the exclusive IRG100 leadership program of 2022

CMOs selected for IRG100 leadership program

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Learning Experience IRG100 Leadership Program

The IRG100 leadership program helps marketing managers and other growth leaders generate more humanized growth – creating value for all stakeholders.

Covid has taught us that humanized growth is more important than ever. The participants selected for IRG100 2022 share a passion for the shift from shareholder primacy to multi-stakeholder value creation.

– Frank van den Dryest

NEW YORK, NY, UNITED STATES, November 17, 2021 /EINPresswire.com/ – The Institute for Real Growth (IRG) today announced the ‘IRG100’ – the 100 Chief Marketing Officers (CMO) and other senior growth leaders selected for its flagship IRG100 Leadership program.

This year’s “IRG100” list includes leaders from all walks of life and experience, from all over the world and from nearly every industry. Organizations represented include Amazon, Arla, Bayer, Copa Airlines, Danone, Electronic Arts, Ikea, Intel, Meatless Farms, Microsoft, PayPal, Save the Children, Shell, P&G, United Nations Global Compact, Unilever and many more .

The IRG100 Leadership Program helps CCOs and other growth leaders generate more humanized growth: creating value for all stakeholders – colleagues, customers, communities and capital markets – by connecting these leaders with their peers, experts. and best practices. The 26-week program includes weekly Zoom sessions, the IRG online platform, and a two-day humanized growth peak in June 2022.

“Covid has taught us that humanized growth is more important than ever. All of the participants selected for IRG100 2022 share a passion for moving from shareholder primacy to multi-stakeholder value creation, ”says Frank van den Driest, co-founder of IRG.

“Organizations need marketers to help better understand needs and create value for multiple stakeholders. It is both an opportunity and a responsibility for marketing to step up and play a leadership role. Our program helps them do that. »Adds Marc de Swaan Arons, co-founder of IRG.

IRG100 2022 – listing all selected growth leaders this year can be found on the website website of IRG.

The Institute for Real Growth (IRG) is nonprofit and independent and is supported by WPP, Facebook, Google, Salesforce, Optimizely, Morning Consult, NYU School of Professional Studies (NYUSPS), Said Business School of University of Oxford, CKGSB, CMO Council, Exetor Group and Spencer Stuart.

The IRG study program is based on the findings of the IRG Growth Study. The study included interviews with more than 750 business leaders, 5,000 contributions to online surveys from 73 countries and behavioral analysis of publicly available LinkedIn data of 3 million members.

See www.instituteforrealgrowth.com for more information.

Aljan de Boer
Institute for Real Growth
+31 6 31907499
[email protected]

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Kevin E. Boling